How to Effectively Sell Gift Vouchers at a Shooting Range?

How to Effectively Sell Gift Vouchers at Your Shooting Range?

Selling gift vouchers at a shooting range is one of the easiest ways to increase revenue and attract new customers. It’s also a powerful method to promote your business online. Shooting range owners are increasingly turning to digital solutions such as voucher sales software, online stores, and booking apps to streamline this process.

Gift vouchers can take several forms, and it’s important to understand the main types:

• Value-based vouchers – the customer buys a voucher for a set amount, for example $50, and the recipient chooses how to use it at the range.
• Package vouchers – for example, “Premium Package: Pistol, Rifle, Shotgun, 50 rounds.” These vouchers clearly define the experience and make the gift feel complete.

So why focus on package vouchers rather than value-based ones? Generic gift cards have flooded the market and are often perceived as impersonal or last-minute. A personalized package voucher highlights the effort and thought behind the gift and delivers a memorable experience rather than just a transaction.

These vouchers make perfect gifts for holidays, birthdays, anniversaries, Valentine’s Day, Father’s Day, or Women’s Day. A shooting range offering tailored gift packages attracts not only firearm enthusiasts but also people searching for a truly unique present.

Popular Voucher Sales Methods for Shooting Ranges

There are several ways to sell vouchers, each with its own pros and cons. Let’s explore the most common options.

1. Pan Voucher

Pan Voucher is a third-party platform that allows different businesses, including shooting ranges, to sell vouchers. It’s a convenient choice for those who want to start selling quickly without setting up their own online store.

Pros:

• Quick start without major upfront costs.

Cons:

• No personalization – vouchers look the same as other businesses’.
• No flexibility to adjust voucher content.
• No direct customer relationship – the platform controls the process.
• No automated booking – customers must call to redeem.

2. Prezent Marzeń

Prezent Marzeń is Poland’s largest experience gift portal. By partnering with them, ranges can access a large customer base actively searching for unique gifts. The brand is well-known and heavily promoted nationwide.

Pros:

• Huge reach – thousands of users browse the portal daily.
• Marketing support from a trusted brand.
• Professional systems and billing processes.

Cons:

• Hard to stand out – your range is just one of many offers.
• High commission fees that cut into your profits.
• Customers buy from the portal, not directly from you.
• Limited personalization of vouchers.
• No payout for expired, unused vouchers.

3. Your Own Online Store

Many range owners consider launching their own e-commerce site to sell vouchers directly. This option offers full control and eliminates intermediaries, but requires investment in both technology and marketing. Integration with online payments and a booking system is essential to create a smooth customer experience.

Pros:

• Complete control over voucher design and content.
• No commissions – full revenue stays with you.
• Builds brand loyalty and recognition.

Cons:

• High setup and maintenance costs.
• Complex integration with payments and reservations.
• Responsibility for all customer support and marketing.
• Requires either costly voucher generation tools or manual processing.

4. Bookit.One – The Best Option for Shooting Ranges

Bookit.One was designed for service-based businesses like sports and recreation venues. It provides a ready-to-use voucher sales system fully integrated with an online booking app for shooting ranges.

When a customer buys a voucher, the recipient can immediately book their experience online without calls or emails. Vouchers can also be personalized for different occasions – Christmas, Valentine’s Day, birthdays, or special promotions.

Pros:

• Fully customizable vouchers tailored to customer needs.
• Built-in online booking for instant redemption.
• No high third-party commissions.
• Simple and intuitive admin panel.
• Strengthens your brand by keeping you at the center of the customer journey.
• Immediate payouts – funds go directly to your range’s account.

Cons:

• Slightly higher cost compared to basic platforms like Pan Voucher, but with far more value and functionality.

Conclusion

Selling vouchers at your shooting range is a smart strategy to boost revenue, attract new customers, and strengthen your brand. Platforms like Pan Voucher and Prezent Marzeń make it easy to get started but limit personalization and reduce profitability. Running your own store gives full control but requires significant investment and technical resources.

Bookit.One combines the best of both worlds – offering flexibility, personalization, and automation in one platform. It’s more than just voucher sales; it’s a complete online booking and marketing tool. With Bookit.One, your vouchers aren’t just pieces of paper – they become full experiences, from purchase to redemption.